Big companies love predictable, mediocre, and safe.
But you're not Big 

That’s the big-company formula. And for them, it works—because there’s a whole financial industry waiting to back their mediocrity. It's simple for them: just manage their large boring companies, and others will fuel (and dictate) their growth.

But you’re not running a large corporate machine. If you follow their playbook, you'll be waiting around for fuel that will never come.  And you’ll burn out long before you cash out.  You should be building something worth building

There's a proven solution.

Introducing:

The Edge Protocol

The Proven Framework to  

Fuel, Grow, and Monetize your business.

This isn’t theory. We’ve built, bought, sold, and invested in companies across 100+ countries and 30+ currencies. The leaders who learn this win. The ones who don't suffer increasing work, shrinking margins, rising costs, and endless competition. 

The Edge Protocol was built to unwind some crappy beliefs:

• ▸Resources are finite: This is nonsense. Resources abound.
• ▸Growth is hard: It isn't—unless you're doing what the others are doing.
• ▸Successful exits are rare: Yes, but only for lack of know-how.

If you're a CEO, founder, or business leader of a small to midsize company that actually delivers real value to customers, then you should expect to:

• ▸Attract copious amounts of resources
• ▸Accelerate your company's growth
• ▸Exit your business on your terms.

Why would you build it any other way?

It's a Mission

Not Just a Business

Most CEOs hope and pray that a great exit will magically appear.  It won’t.

The Edge Protocol shows you how to attract the fuel—from clients, talent, partners, and investors—that creates value, purpose, growth, and a valuable exit. I’ve rebuilt my entire investment thesis around this because companies that live by it consistently outperform.

And when you join, you don’t just get the playbook—you get access to a global network of investors and operators who back companies built on the edge.