Your business is stuck
Increasing workloads, endless competition & thinning margins are kicking your ass—but others are somehow immune to this nonsense.Â
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You need a perspective shift.
You're playing by the wrong rules
Big companies have boring advantages
They get funding because they're predictable and safe. There's a whole financial industry waiting to back their brain-numbing mediocrity.
It's simple for them: manage large boring companies, and others will fuel their growth.
You're not big. Stop pretenting you are.
You're scrappier, faster, and deliver better results. But you're still playing by their rules.
If you follow their playbook, you'll be waiting around for fuel that will never come. And you'll burn out long before you cash out.
Edge Protocol
How to Get Bought Instead of Burned Out
1
Diagnose
Your edge and the monster worth slaying. Most CEOs are solving the wrong problems.
2
Design
Moves that attract fuel (not beg for it). Resources chase differentiation, not desperation.
3
Deploy
The operating rhythm that compounds value. Build something investors fight over.
Who this is for—and who it's not for.
âś“ Built for
Founders, CEOs & other business leaders who are coachable, decisive, and done playing small. You deliver real value but need fuel to scale.
âś— Not for
Managers comfortable optimizing mediocrity. If you're happy with incremental improvements, this is NOT your fight.
The leaders Who get It, win
"Holy Sh%t. I can't unsee this. What have I been doing for 20 years?"
—T. Laurent, MagEx Energy, Texas
"I can't think about business in the same way. This was not taught in school."
— S. Travers, Paris, France
Attract fuel. Don't chasing it.
Join hundreds of CEOs who've stopped hoping for exits and started building for them.
This (always) works
Businesses built, bought, & sold, across 100+ countries and 30+ currencies.
One pattern always holds: leaders who attract resources win and exit on their terms.
The Edge Protocol exists to prove that resources aren't finite, growth isn't magic, and exits shouldn't be rare.
We're not consultants. We're investors and operators who have seen, first hand, what works always—and what never does.
— Jeff Spence
